Long before "wellness tourism" became an industry buzzword, Eswatini was already living it — through its mineral-rich landscapes, community-rooted healing traditions, and a culture where beauty and wellbeing are woven into daily life. Today, that heritage is meeting a global moment, and the Kingdom is emerging as one of Southern Africa's most compelling beauty and wellness destinations. A Region on the Rise Africa's wellness tourism sector is no longer a niche add-on to trave

This November, the Kingdom of Eswatini becomes the epicentre of beauty, wellness, and innovation in Africa. We're proud to announce the Aesthetics & Wellness Africa Expo 2026 (AWAE 2026): the continent's inaugural trade and consumer event dedicated to aesthetics, wellness, and the businesses shaping their future. Over four days, exhibitors, buyers, practitioners, and beauty and wellness enthusiasts will gather at the Palazzo Convention Centre for an event built to connect Afr