Africa's Beauty Revolution Has a Stage
What is AWAE 2026?
The Aesthetics & Wellness Africa Expo 2026 is a landmark four-day trade and consumer event dedicated to the beauty, aesthetics, and wellness industries across Africa. It is the first event of its kind designed specifically to unlock the enormous commercial and cultural potential of African beauty markets, while connecting the continent to global innovation.
Taking place from 26 to 29 November 2026 at the Palazzo Convention Centre in the Kingdom of Eswatini, AWAE 2026 brings together exhibitors, buyers, professionals, and thought leaders from across Africa and the world.
Why Africa. Why Now.
Africa's beauty and wellness industry is one of the fastest-growing markets in the world. With a young, style-conscious population, a surging middle class, and a deep cultural identity rooted in beauty rituals, the continent represents an extraordinary opportunity for brands, investors, and professionals alike.
AWAE 2026 exists to channel that momentum: to create a dedicated, world-class platform where Africa's beauty sector gets the global stage it deserves.
Our Vision
To be Africa's most influential annual platform for the aesthetics, beauty, and wellness industry; a space where global innovation meets African identity, and where commerce, community, and creativity converge.
26-29 Nov 2026
Palazzo Convention Centre
30+ Countries, 200+ Exhibitors, 50,000 + Visitors
Categories
Beauty
Wellness
Aesthetics
Innovation
Trade
Tourism
PALAZZO CONVENTION CENTRE
The Palazzo Convention Centre is Eswatini's premier events facility — offering world-class conference halls, exhibition spaces, and hospitality infrastructure against the backdrop of one of Africa's most beautiful kingdoms. Purpose-built for large-scale international events, the venue provides the perfect setting for Africa's most ambitious beauty expo.
Accommodation partnerships have been arranged for delegates and exhibitors. Travel and visa information is available in the Visitor section.