Introducing AWAE 2026: Africa's First Aesthetics & Wellness Expo Comes to Eswatini

This November, the Kingdom of Eswatini becomes the epicentre of beauty, wellness, and innovation in Africa. We're proud to announce the Aesthetics & Wellness Africa Expo 2026 (AWAE 2026): the continent's inaugural trade and consumer event dedicated to aesthetics, wellness, and the businesses shaping their future.

Over four days, exhibitors, buyers, practitioners, and beauty and wellness enthusiasts will gather at the Palazzo Convention Centre for an event built to connect African markets with global innovation, and to celebrate the people driving the industry forward.

The Details

• Dates: November 26–29, 2026

• Venue: Palazzo Convention Centre, Kingdom of Eswatini

• Format: A four-day hybrid trade and consumer expo — exhibitions, speaker sessions, and business matchmaking by day, culminating in a flagship celebration

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Why AWAE 2026

Africa's beauty and wellness sector is growing fast, but the continent has never had a dedicated platform to match its scale. AWAE 2026 changes that — bringing together exhibitors and sponsors, industry speakers, distributors, and consumers under one roof, with a program designed to open trade routes, spotlight new products and treatments, and build lasting business relationships across the region and beyond.

What's On

Exhibitions & Sponsor Showcases — Brands and manufacturers across skincare, haircare, medical aesthetics, spa and wellness technology, and personal care present their latest innovations to buyers and consumers alike. Explore exhibitor & sponsor opportunities →

Speaker Sessions — Industry leaders, practitioners, and innovators share insight on trends, treatments, and the business of beauty and wellness in Africa. See the speaker program →

AWAE Awards Night — Saturday, November 28 — The flagship event of the expo, honouring excellence and innovation across the aesthetics and wellness industry. Learn more about Awards Night →

Visitor Experience — A full four days of exhibitions, demonstrations, and networking for industry professionals and consumers alike. Plan your visit →

Get Involved

Whether you're exhibiting, sponsoring, speaking, attending, or covering the story, there's a place for you at AWAE 2026.

• General enquiries: info@awafricaexpo.com

About AWAE

The Aesthetics & Wellness Africa Expo (AWAE) is a four-day trade and consumer event bringing the global beauty, aesthetics, and wellness industry to the Kingdom of Eswatini for the first time. AWAE 2026 runs November 26–29, 2026, at the Palazzo Convention Centre, with the flagship AWAE Awards Night held on Saturday, November 28.

Follow AWAE 2026 for updates as we count down to November.