FOUR DAYS, INFINITE POSSIBILITIES
AWAE 2026 is designed for every professional, entrepreneur, and beauty enthusiast who wants to stay ahead. Whether you're sourcing new products, building your skill set, networking with the industry's best, or simply experiencing the magic of Africa's beauty scene — this is the event you cannot miss.
WHAT YOU'LL EXPERIENCE
200+ Exhibitors
Discover global and African brands, test new products, and source directly from manufacturers and distributors
Live Demos
Watch and learn from leading professionals with live demonstrations in hair, skin, nails, aesthetics, and wellness.
Conference
Keynotes, panels, and workshops with Africa's most respected voices in beauty and wellness.
Awards Night
Join Africa's most glamorous beauty industry gala on Saturday 29 November. Tickets available separately.
VISITOR REGISTRATION
FREE
Trade Visitor (Daily)
Full expo floor access + 1 conference session
FREE
Trade Visitor (Full Event)
4-day expo floor + all conference sessions
E 300
Awards Night
Sunday 29 November gala dinner + awards ceremony
E 900
VIP Delegate
All of the above + VIP networking events + speaker meet & greet
WHO SHOULD VISIT
Salon & Spa Owners
Makeup Artists and Hair Stylists
Aesthetic Practitioners
Wellness Practitioners
Nail Technicians & Artists
Beauty Buyers & Retailers
Beauty Therapists
Investors
Students & Graduates
Media & Influencers
Aesthetic and Wellness Enthusiasts
Travel & Accommodation
Getting to Eswatini
The Kingdom of Eswatini is easily accessible from Johannesburg's OR Tambo International Airport (approximately 3.5 hours by road) and Maputo International Airport in Mozambique (approximately 2 hours). International visitors may also fly directly into King Mswati III International Airport in Eswatini.
Visa Information
Citizens of SADC countries do not require a visa to enter Eswatini. For all other nationalities, visa on arrival is available at all major entry points. We recommend checking with your local Eswatini embassy or the official Eswatini immigration website for the most current requirements.
AWAE 2026 can provide official invitation letters to support your visa application upon registration. REQUEST HERE.
Accommodation
AWAE 2026 has negotiated preferential room rates at partner hotels in the Ezulwini Valley, close to the Palazzo Convention Centre. Accommodation packages are available when you register — we recommend booking early as availability is limited during the event period. VIEW ACCOMMODATION OPTIONS.