Beauty Beyond Borders. Wellness Without Limits.
Africa's premier aesthetics and wellness trade expo. Four transformative days where industry leaders, innovators, and brands connect, compete, and define the future of beauty on the continent.
4
Days
200+
Exhibitors
50k
Expected Visitors
30+
Countries
Africa's Moment Has Arrived
The Aesthetics & Wellness Africa Expo 2026 (AWAE 2026) is the continent's flagship event for the beauty, aesthetics, wellness, and innovation sectors. For the first time, Africa's most dynamic markets come together under one roof: to trade, to learn, to celebrate excellence, and to shape what comes next.
Whether you're an established brand looking to enter new African markets, a salon professional hungry for cutting-edge training, a buyer sourcing the world's finest products, or an entrepreneur ready to make your mark, AWAE 2026 is where your journey accelerates.
What to Expect
Expo Floor
200+ exhibitors across beauty, wellness, aesthetics, and tech. Discover trends, source products, and connect with global brands
Conference & Speakers
World-class keynotes, panel discussions, and masterclasses with industry pioneers from across Africa and the globe
Awards Night
The AWAE Excellence Awards on Sunday, 29 November. Recognising the brands, professionals, and innovators defining beauty.
Korean Pavilion
A dedicated pavilion showcasing the best of K-Beauty innovation for the African consumer in partnership with leading Korean industry bodies.
Experience the Kingdom of Eswatini
Set against the stunning landscapes of one of Africa's most welcoming nations, AWAE 2026 takes place at the Palazzo Convention Centre — a world-class venue in the heart of Eswatini. Accommodation packages are available for exhibitors and delegates. The Kingdom of Eswatini offers a unique blend of African heritage, natural beauty, and modern hospitality that makes this far more than a trade show.
Our Partners
Ready to be part of history?
AWAE 2026 is the inaugural edition of what will become Africa's defining annual beauty and wellness event. Secure your place as an exhibitor, sponsor, speaker, or visitor.